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00000cam a2200000 7i4500 |
| 001 |
0000068330 |
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20110228093000.0 |
| 008 |
100725s2009 enk eng |
| 020 |
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|a 1856176118(pbk.)
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| 020 |
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|a 9781856176118(pbk.)
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| 090 |
0 |
0 |
|a HF5415.1265
|b .J23 2009
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| 100 |
1 |
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|a Jackson, Steve ,
|e author
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| 245 |
1 |
0 |
|a Cult of analytics : :
|b driving online marketing strategies using Web analytics /
|c Steve Jackson
|
| 260 |
|
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|a Oxford :
|b Butterworth-Heinemann ,
|c 2009
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| 300 |
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|a xviii, 265 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The organizational hub and spoke method -- 2. Understanding reach, engage -- 3. How to develop KPIs -- 4. Planning quick wins -- 5. Tools of the trade -- 6. Developing and measuring motivational and behavioural -- 7. Using the insight model to improve conversion -- 8. Simplified reporting -- 9. The proliferation process
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| 650 |
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0 |
|a Internet marketing
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| 650 |
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0 |
|a Web usage mining
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| 999 |
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|a 1000134419
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|