Cult of analytics : : driving online marketing strategies using Web analytics /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann ,
2009
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| Subjects: |
| Physical Description: | xviii, 265 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1856176118(pbk.) 9781856176118(pbk.) |