APA (7th ed.) Citation

Jackson, S. (2009). Cult of analytics :: Driving online marketing strategies using Web analytics. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Jackson, Steve. Cult of Analytics :: Driving Online Marketing Strategies Using Web Analytics. Oxford: Butterworth-Heinemann, 2009.

MLA (9th ed.) Citation

Jackson, Steve. Cult of Analytics :: Driving Online Marketing Strategies Using Web Analytics. Butterworth-Heinemann, 2009.