Internet merketing : a practical approach
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [u.a.] :
Elsevier ,
c2009
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| Edition: | 1st ed |
| Subjects: |
Table of Contents:
- 1. The online environment
- 2. Getting started online
- 3. Website development
- 4. The B2C online presence
- 5. The B2B online presence
- 6. Search engine optimization (SEO)
- 7. Online advertising
- 8. Permission marketing
- 9. Social media marketing
- 10. The internet as part of an integrated marketing strategy