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100725s2009 enk eng |
| 020 |
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|a 07506-86847 (pbk.)
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| 020 |
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|a 9780750686846 (pbk.)
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| 090 |
0 |
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|a HF5415.1265
|b .C43 2009
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| 100 |
1 |
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|a Charlesworth, Alan ,
|e author
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| 245 |
1 |
0 |
|a Internet merketing :
|b a practical approach
|c Alan Charlesworth
|
| 250 |
|
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|a 1st ed
|
| 260 |
|
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|a Amsterdam [u.a.] :
|b Elsevier ,
|c c2009
|
| 300 |
|
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|a xxi, 362 p. :
|b ill. (col.) ;
|c 25 cm.
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a 1. The online environment -- 2. Getting started online -- 3. Website development -- 4. The B2C online presence -- 5. The B2B online presence -- 6. Search engine optimization (SEO) -- 7. Online advertising -- 8. Permission marketing -- 9. Social media marketing -- 10. The internet as part of an integrated marketing strategy
|
| 650 |
|
0 |
|a Internet marketing
|
| 650 |
|
0 |
|a Internet marketing
|v Case studies
|
| 650 |
|
0 |
|a Internet marketing
|v Problems, exercises, etc.
|
| 999 |
|
|
|a 1000135151
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|