Services marketing : concepts, strategies and cases
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia :
South-Western ,
c2009
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| Subjects: |
Table of Contents:
- 1. An overview of services marketing
- 2. Service strategy: managing the service experience
- 3. Assessing and improving service delivery
- 4. Cases