Services marketing concepts, strategies and cases
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western
c2009
|
| Subjects: |
Similar Items
Services marketing : concepts, strategies & cases
by: Hoffman, K. Douglas, et al.
Published: (2017)
by: Hoffman, K. Douglas, et al.
Published: (2017)
Services marketing concepts, strategies & cases
by: Hoffman, K. Douglas, et al.
Published: (2006)
by: Hoffman, K. Douglas, et al.
Published: (2006)
Essentials of services marketing
by: Hoffman, K. Douglas, et al.
Published: (1997)
by: Hoffman, K. Douglas, et al.
Published: (1997)
Services marketing text & cases
by: Nargundkar, Rajendra
Published: (2004)
by: Nargundkar, Rajendra
Published: (2004)
Services marketing
by: Zeithaml, Valarie A., et al.
Published: (1996)
by: Zeithaml, Valarie A., et al.
Published: (1996)
Services marketing
by: Woodruffe, Helen
Published: (1995)
by: Woodruffe, Helen
Published: (1995)
Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A., et al.
Published: (2006)
by: Zeithaml, Valarie A., et al.
Published: (2006)
Services marketing integrating customer focus across the firm
by: Zeithaml, Valarie A., et al.
Published: (2013)
by: Zeithaml, Valarie A., et al.
Published: (2013)
Services marketing integrating customer focus across the firm
by: Zeithaml, Valarie A., et al.
Published: (2006)
by: Zeithaml, Valarie A., et al.
Published: (2006)
Essentials of services marketing
by: Lovelock, Christopher H., et al.
Published: (2009)
by: Lovelock, Christopher H., et al.
Published: (2009)
Essentials of services marketing
by: Wirtz, Jochen, et al.
Published: (2013)
by: Wirtz, Jochen, et al.
Published: (2013)
Essentials of services marketing
by: Wirtz, Jochen, et al.
Published: (2018)
by: Wirtz, Jochen, et al.
Published: (2018)
The essence of services marketing
by: Payne, Adrian
Published: (1993)
by: Payne, Adrian
Published: (1993)
Services, marketing and management
by: Gilmore, Audrey
Published: (2003)
by: Gilmore, Audrey
Published: (2003)
Interactive services marketing
by: Fisk, Raymond P., et al.
Published: (2008)
by: Fisk, Raymond P., et al.
Published: (2008)
The marketing of services
by: Cowell, Donald W.
Published: (1984)
by: Cowell, Donald W.
Published: (1984)
Services marketing management an international perspective
by: Kasper, Hans 1916-, et al.
Published: (1999)
by: Kasper, Hans 1916-, et al.
Published: (1999)
Services management and marketing studies in Malaysia
by: Aliah Hanim Mohd. Salleh
Published: (2009)
by: Aliah Hanim Mohd. Salleh
Published: (2009)
Service management and marketing customer management in service competition
by: Gronroos, Christian 1947-
Published: (2007)
by: Gronroos, Christian 1947-
Published: (2007)
Service marketing Australia and New Zealand
by: Lovelock, Christopher H., et al.
Published: (1998)
by: Lovelock, Christopher H., et al.
Published: (1998)
Service management and marketing managing the moments of truth in service competition
by: Gronroos, Christian 1947-
by: Gronroos, Christian 1947-
Understanding services management integrating marketing, organisational behaviour, operations and human resource management
by: Barnes, James G. 1940-, et al.
Published: (1995)
by: Barnes, James G. 1940-, et al.
Published: (1995)
How to sell a service guidelines for effective selling in a service business
by: McDonald, Malcolm, et al.
Published: (1986)
by: McDonald, Malcolm, et al.
Published: (1986)
Service management the automation of services
by: Collier, David A.
Published: (1985)
by: Collier, David A.
Published: (1985)
Service management operations, strategy, information technology
by: Fitzsimmons, James A., et al.
Published: (2011)
by: Fitzsimmons, James A., et al.
Published: (2011)
Service management operations, strategy and information technology
by: Fitzsimmons, James A., et al.
Published: (2001)
by: Fitzsimmons, James A., et al.
Published: (2001)
Service management operations, strategy, and information technology
by: Fitzsimmons, James A., et al.
Published: (2006)
by: Fitzsimmons, James A., et al.
Published: (2006)
Service management operations, strategy and information technology
by: Fitzsimmons, James A., et al.
Published: (2006)
by: Fitzsimmons, James A., et al.
Published: (2006)
Managing services marketing, operations, and human resources
by: Lovelock, Christopher H.
Published: (1988)
by: Lovelock, Christopher H.
Published: (1988)
Service operations management strategy, design and delivery
by: Hope, Christine, et al.
Published: (1997)
by: Hope, Christine, et al.
Published: (1997)
Measuring and improving productivity in services issues, strategies and challenges
by: Djellal, Faridah, et al.
Published: (2008)
by: Djellal, Faridah, et al.
Published: (2008)
The emerging service economy
by: Giarini, Orio
Published: (1987)
by: Giarini, Orio
Published: (1987)
Service management
Published: (1979)
Published: (1979)
Service operations management improving service delivery
by: Johnston, Robert 1953-, et al.
Published: (2012)
by: Johnston, Robert 1953-, et al.
Published: (2012)
Services management an integrated approach
by: Dierdonck, R. van (Roland), et al.
Published: (1998)
by: Dierdonck, R. van (Roland), et al.
Published: (1998)
Services management an integrated approach
by: Dierdonck, R. van (Roland), et al.
Published: (2003)
by: Dierdonck, R. van (Roland), et al.
Published: (2003)