Services marketing concepts, strategies and cases
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western
c2009
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000068325 | ||
| 008 | 100725s2009 at eng | ||
| 020 | |a 9781844808137 (pbk.) | ||
| 090 | 0 | 0 | |a HD9980.5 |b .S47 2009 |
| 245 | 0 | 0 | |a Services marketing |b concepts, strategies and cases |c K. Douglas Hoffman ... [et al.] |
| 260 | |a Australia |b South-Western |c c2009 | ||
| 300 | |a xviii, 624 p. |b ill. (some col.) |c 25 cm | ||
| 650 | 0 | |a Service industries |x Marketing | |
| 700 | 1 | |a Hoffman, K. Douglas |e author | |
| 999 | |a 1000135166 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||