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00000cam a2200000 7i4500 |
| 001 |
0000068325 |
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20110220093000.0 |
| 008 |
100725s2009 at eng |
| 020 |
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|a 9781844808137 (pbk.)
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| 090 |
0 |
0 |
|a HD9980.5
|b .S47 2009
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| 245 |
0 |
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|a Services marketing :
|b concepts, strategies and cases
|c K. Douglas Hoffman ... [et al.]
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| 260 |
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|a Australia :
|b South-Western ,
|c c2009
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| 300 |
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|a xviii, 624 p. :
|b ill. (some col.) ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. An overview of services marketing -- 2. Service strategy: managing the service experience -- 3. Assessing and improving service delivery -- 4. Cases
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| 650 |
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|a Service industries
|x Marketing
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| 700 |
1 |
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|a Hoffman, K. Douglas ,
|e author
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| 999 |
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|a 1000135166
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|