Services marketing : concepts, strategies and cases
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia :
South-Western ,
c2009
|
| Subjects: |
| Physical Description: | xviii, 624 p. : ill. (some col.) ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781844808137 (pbk.) |