Hoffman, K. D. (2009). Services marketing: Concepts, strategies and cases. South-Western.
Chicago Style (17th ed.) CitationHoffman, K. Douglas. Services Marketing: Concepts, Strategies and Cases. Australia: South-Western, 2009.
MLA (9th ed.) CitationHoffman, K. Douglas. Services Marketing: Concepts, Strategies and Cases. South-Western, 2009.
Warning: These citations may not always be 100% accurate.