Internet marketing : strategy, implementation and practice
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Essex, England :
Pearson Education Limited ,
c2009
|
| Edition: | 4th ed. |
| Subjects: |
Table of Contents:
- 1. Introducing internet marketing
- 2. The internet micro-environment
- 3. The internet macro-environment
- 4. Internet marketing strategy
- 5. The internet and the marketing mix
- 6. Relationship marketing using the internet
- 7. Delivering the online customer experience
- 8. Campaign planning for digital media
- 9. Marketing communications using digital media channels
- 10. Evaluation and improvement of digital channel performance
- 11. Business-to-consumer internet marketing
- 12. Business-to-business internet marketing