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00000cam a2200000 7i4500 |
| 001 |
0000068324 |
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20161103093000.0 |
| 008 |
100725s2009 enk eng |
| 020 |
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|a 0273717405 (pbk.)
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| 020 |
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|a 9780273717409 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.1265
|b .I57 2009
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| 100 |
1 |
|
|a Chaffey, Dave ,
|d 1963- ,
|e author
|
| 245 |
1 |
2 |
|a Internet marketing :
|b strategy, implementation and practice
|c Dave Chaffey ... [et al.], edited by Dave Chaffey
|
| 250 |
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|a 4th ed.
|
| 260 |
|
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|a Essex, England :
|b Pearson Education Limited ,
|c c2009
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| 300 |
|
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|a xxxi, 702 p. :
|b .ill. (col.) ;
|c 27 cm.
|
| 500 |
|
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|a Includex Index
|
| 505 |
0 |
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|a 1. Introducing internet marketing -- 2. The internet micro-environment -- 3. The internet macro-environment -- 4. Internet marketing strategy -- 5. The internet and the marketing mix -- 6. Relationship marketing using the internet -- 7. Delivering the online customer experience -- 8. Campaign planning for digital media -- 9. Marketing communications using digital media channels -- 10. Evaluation and improvement of digital channel performance -- 11. Business-to-consumer internet marketing -- 12. Business-to-business internet marketing
|
| 650 |
|
0 |
|a Internet marketing
|
| 700 |
1 |
|
|a Chadwick, Fiona Ellis- ,
|e author
|
| 700 |
1 |
|
|a Chaffey, Dave ,
|d 1963- ,
|e author
|
| 700 |
1 |
|
|a Johnston, Kevin ,
|e author
|
| 700 |
1 |
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|a Mayer, Richard ,
|e author
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| 999 |
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|a 1000135150
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|