Essentials of marketing research
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western/CENGAGE Learning ,
c2010
|
| Edition: | 4th ed |
| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Designing research studies
- 3. Measurement
- 4. Sampling and statistical theory
- 5. Analysis and reporting
- 6. Comprehensive cases with computerized databases