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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000068320 |
| 005 |
20110220093000.0 |
| 008 |
100725s2010 ohu eng |
| 020 |
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|a 0324593759
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| 020 |
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|a 1439047545 (pkg ISBN)
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| 020 |
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|a 9781439047545 (pbk.)
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| 020 |
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|a 9781439047545 (pkg ISBN)
|
| 090 |
0 |
0 |
|a HF2415.2
|b .Z537 2010
|
| 100 |
1 |
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|a Zikmund, William G. ,
|e author
|
| 245 |
1 |
0 |
|a Essentials of marketing research
|c William G. Zikmund, Barry J. Babin
|
| 250 |
|
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|a 4th ed
|
| 260 |
|
|
|a Mason, Ohio :
|b South-Western/CENGAGE Learning ,
|c c2010
|
| 300 |
|
|
|a xix, 436 p. :
|b ill. (col.) ;
|c 28 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. 424-430) and index
|
| 505 |
0 |
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|a 1. Introduction -- 2. Designing research studies -- 3. Measurement -- 4. Sampling and statistical theory -- 5. Analysis and reporting -- 6. Comprehensive cases with computerized databases
|
| 650 |
|
0 |
|a Marketing research
|
| 700 |
1 |
|
|a Babin, Barry J. ,
|e author
|
| 999 |
|
|
|a 1000135162
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|