Essentials of marketing research

Bibliographic Details
Main Authors: Zikmund, William G. (Author), Babin, Barry J. (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western/CENGAGE Learning c2010
Edition:4th ed
Subjects:

MARC

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020 |a 1439047545 (pkg ISBN) 
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020 |a 9781439047545 (pkg ISBN) 
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100 1 |a Zikmund, William G.  |e author 
245 1 0 |a Essentials of marketing research  |c William G. Zikmund, Barry J. Babin 
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260 |a Mason, Ohio  |b South-Western/CENGAGE Learning  |c c2010 
300 |a xix, 436 p.  |b ill. (col.)  |c 28 cm 
650 0 |a Marketing research 
700 1 |a Babin, Barry J.  |e author 
999 |a 1000135162  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus