Essentials of marketing research

Bibliographic Details
Main Authors: Zikmund, William G. (Author), Babin, Barry J. (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western/CENGAGE Learning c2010
Edition:4th ed
Subjects:
Description
Physical Description:xix, 436 p. ill. (col.) 28 cm
ISBN:0324593759
1439047545 (pkg ISBN)
9781439047545 (pbk.)
9781439047545 (pkg ISBN)