Essentials of marketing research
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western/CENGAGE Learning ,
c2010
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xix, 436 p. : ill. (col.) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 424-430) and index |
| ISBN: | 0324593759 1439047545 (pkg ISBN) 9781439047545 (pbk.) 9781439047545 (pkg ISBN) |