APA (7th ed.) Citation

Zikmund, W. G., & Babin, B. J. (2010). Essentials of marketing research (4th ed.). South-Western/CENGAGE Learning.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 4th ed. Mason, Ohio: South-Western/CENGAGE Learning, 2010.

MLA (9th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 4th ed. South-Western/CENGAGE Learning, 2010.