Marketing in travel and tourism
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam Boston London :
Butterworth-Heinemann ,
c2009
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Publisher description |
Table of Contents:
- 1. The meaning of marketing in travel and tourism
- 2. Understanding the consumer and the marketing mix in travel and tourism
- 3. Planning tp marketing strategy and short-term operational objectives and campaigns
- 4. Communicating with and influencing consumers
- 5. Applying marketing in the main sectors of travel and tourism
- 6. Case studies of marketing practices in travel and tourism