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| 008 |
081219s2009 ne eng |
| 020 |
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|a 0750686936
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| 020 |
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|a 9780750686938
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| 090 |
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|a G155.A1
|b M475 2009
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| 100 |
1 |
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|a Middleton, Victor T. C. ,
|e author
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| 245 |
1 |
0 |
|a Marketing in travel and tourism
|c Victor TC Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod
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| 250 |
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|a 4th ed
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| 260 |
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|a Amsterdam
|a Boston
|a London :
|b Butterworth-Heinemann ,
|c c2009
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| 300 |
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|a xxv , 502 p. :
|b ill. ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references (p. 487-491) and index
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| 505 |
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|a 1. The meaning of marketing in travel and tourism -- 2. Understanding the consumer and the marketing mix in travel and tourism -- 3. Planning tp marketing strategy and short-term operational objectives and campaigns -- 4. Communicating with and influencing consumers -- 5. Applying marketing in the main sectors of travel and tourism -- 6. Case studies of marketing practices in travel and tourism
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| 650 |
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0 |
|a Tourism
|x Marketing
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| 700 |
1 |
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|a Fyall, Alan ,
|e author
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| 700 |
1 |
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|a Morgan, Michael ,
|d 1948 September 29- ,
|e author
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| 856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy0903/2008054448-d.html
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| 999 |
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|a 1000135024
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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