Innovation and strategy of online games
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London : Singapore ; Hackensack :
Imperial College Press ; Distributed by World Scientific ,
c2009
|
| Series: | Series on technology management
v14 |
| Subjects: |
Table of Contents:
- 1. Innovations in the game industry: online games versus offline games
- 2. Business models and corporate strategy
- 3. Virtual societies and economics of online games
- 4. The formation process of the Korean online game industry
- 5. Factors promoting growth of the online game industry
- 6. Global development and marketing strategies of Korean online games
- 7. International comparison of online game users