|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000068306 |
| 005 |
20110124093000.0 |
| 008 |
090121s2009 enk eng |
| 020 |
|
|
|a 1848163568 (hbk.)
|
| 020 |
|
|
|a 9781848163560 (hbk.)
|
| 090 |
0 |
0 |
|a HD9993.E452
|b J66 2009
|
| 100 |
1 |
|
|a Jong, H. Wi ,
|e author
|
| 245 |
1 |
0 |
|a Innovation and strategy of online games
|c Jong H. Wi
|
| 260 |
|
|
|a London :
|b Imperial College Press ;
|a Singapore ;
|a Hackensack :
|b Distributed by World Scientific ,
|c c2009
|
| 300 |
|
|
|a xx, 220 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
1 |
|
|a Series on technology management
|v v14
|
| 504 |
|
|
|a Includes bibliographical references (p. 211-214) and index
|
| 505 |
0 |
|
|a 1. Innovations in the game industry: online games versus offline games -- 2. Business models and corporate strategy -- 3. Virtual societies and economics of online games -- 4. The formation process of the Korean online game industry -- 5. Factors promoting growth of the online game industry -- 6. Global development and marketing strategies of Korean online games -- 7. International comparison of online game users
|
| 650 |
|
0 |
|a Electronic games industry
|
| 650 |
|
0 |
|a Technological innovations
|
| 999 |
|
|
|a 1000135181
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|