The eBay marketing bible : everything you need to know to reach more customers and maximize your profits

Bibliographic Details
Main Authors: Ennico, Clifford R. (Author), Shebley, Cindy (Author)
Format: Book
Language:English
Published: New York : American Management Association , c2009
Subjects:
Online Access:Table of contents only
Table of Contents:
  • 1. Developing a marketing strategy for your online business
  • 2. Building a market-friendly eBay presence
  • 3. Using eBay to market your products
  • 4. Online marketing strategies and tolls
  • 5. Offline marketing strategies and tools
  • 6. Developing an e-commerce empire
  • 7. Appendix A. Marketing resources for eBay sellers