Kleppner's Advertising procedure

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Kleppner's Advertising procedure

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Bibliographic Details
Main Authors:	Lane, W. Ronald , 1940- (Author), King, Karen Whitehill (Author), Reichert, Tom (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River : Prentice Hall/Pearson , c2011
Edition:	18th ed.
Subjects:	Advertising

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