Kleppner's Advertising procedure

Bibliographic Details
Main Authors: Lane, W. Ronald 1940- (Author), King, Karen Whitehill (Author), Reichert, Tom (Author)
Format: Book
Language:English
Published: Upper Saddle River Prentice Hall/Pearson c2011
Edition:18th ed.
Subjects:

MARC

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100 1 |a Lane, W. Ronald  |d 1940-  |e author 
245 1 0 |a Kleppner's Advertising procedure  |c W Ronald Lane, Karen Whitehill King, Tom Reichert 
250 |a 18th ed. 
260 |a Upper Saddle River  |b Prentice Hall/Pearson  |c c2011 
300 |a xx, 817 p.  |b ill. (chiefly col.)  |c 29 cm 
650 0 |a Advertising 
700 1 |a King, Karen Whitehill  |e author 
700 1 |a Reichert, Tom  |e author 
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