Kleppner's Advertising procedure

Kleppner's Advertising procedure

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Bibliographic Details
Main Authors: Lane, W. Ronald 1940- (Author), King, Karen Whitehill (Author), Reichert, Tom (Author)
Format: Book
Language:English
Published: Upper Saddle River Prentice Hall/Pearson c2011
Edition:18th ed.
Subjects:
Advertising
Description
Physical Description:xx, 817 p. ill. (chiefly col.) 29 cm
ISBN:0132465515 (pbk.)
0136110827 (alk. paper)
9780132465519 (pbk.)
9780136110828 (alk. paper)

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