Kleppner's Advertising procedure
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Prentice Hall/Pearson ,
c2011
|
| Edition: | 18th ed. |
| Subjects: |
| Physical Description: | xx, 817 p. : ill. (chiefly col.) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p 789-799) and index |
| ISBN: | 0132465515 (pbk.) 0136110827 (alk. paper) 9780132465519 (pbk.) 9780136110828 (alk. paper) |