APA (7th ed.) Citation

Lane, W. R., King, K. W., & Reichert, T. (2011). Kleppner's Advertising procedure (18th ed.). Prentice Hall/Pearson.

Chicago Style (17th ed.) Citation

Lane, W. Ronald, Karen Whitehill King, and Tom Reichert. Kleppner's Advertising Procedure. 18th ed. Upper Saddle River: Prentice Hall/Pearson, 2011.

MLA (9th ed.) Citation

Lane, W. Ronald, et al. Kleppner's Advertising Procedure. 18th ed. Prentice Hall/Pearson, 2011.