Contemporary marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia :
Mason, OH : South-Western Cengage Learning ,
c2008
|
| Edition: | 14th ed |
| Subjects: |
Table of Contents:
- 1. Designing customers-oriented marketing strategies
- 2. Understanding buyers and markets
- 3. Target market selection
- 4. Product decision
- 5. Distribution decisions
- 6. Promotional decisions
- 7. Pricing decisions