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00000cam a2200000 7i4500 |
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20171211.0 |
| 008 |
100725s2008 ohu eng |
| 020 |
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|a 032458203X (hbk.)
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| 020 |
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|a 9780324582031 (hbk.)
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| 090 |
0 |
0 |
|a HF5415
|b .K848 2008
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| 100 |
1 |
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|a Kurtz, David L. ,
|e author
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| 245 |
1 |
2 |
|a Contemporary marketing
|c David L. Kurtz
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| 250 |
|
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|a 14th ed
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| 260 |
|
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|a Australia :
|b Mason, OH :
|b South-Western Cengage Learning ,
|c c2008
|
| 300 |
|
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|a xxxii, (various pagings) :
|b ill. ;
|c 29 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
1 |
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|a 1. Designing customers-oriented marketing strategies -- 2. Understanding buyers and markets -- 3. Target market selection -- 4. Product decision -- 5. Distribution decisions -- 6. Promotional decisions -- 7. Pricing decisions
|
| 650 |
|
0 |
|a Marketing
|
| 999 |
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|a 1000134418
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|