Contemporary marketing

Bibliographic Details
Main Author: Kurtz, David L. (Author)
Format: Book
Language:English
Published: Australia : Mason, OH : South-Western Cengage Learning , c2008
Edition:14th ed
Subjects:
Description
Physical Description:xxxii, (various pagings) : ill. ; 29 cm.
Bibliography:Includes bibliographical references and index
ISBN:032458203X (hbk.)
9780324582031 (hbk.)