APA (7th ed.) Citation

Kurtz, D. L. (2008). Contemporary marketing (14th ed.). Mason, OH : South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Kurtz, David L. Contemporary Marketing. 14th ed. Australia: Mason, OH : South-Western Cengage Learning, 2008.

MLA (9th ed.) Citation

Kurtz, David L. Contemporary Marketing. 14th ed. Mason, OH : South-Western Cengage Learning, 2008.

Warning: These citations may not always be 100% accurate.