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20110116.0 |
| 008 |
100725s2010 at eng |
| 020 |
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|a 1439040583 (hbk.)
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| 020 |
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|a 9781439040584 (hbk.)
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| 090 |
0 |
0 |
|a HF1416
|b .C953 2010
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| 100 |
1 |
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|a Czinkota, Michael R. ,
|e author
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| 245 |
1 |
2 |
|a International marketing
|c Michael R. Czinkota, Ilkka A. Ronkainen
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| 250 |
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|a 9th ed.
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| 260 |
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|a Mason, OH :
|b South-Western Cengage Learning ,
|c c2010
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| 300 |
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|a 1 v. (various pagings) :
|b ill., maps ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The global marketing imperative -- 2. Trade institutions and trade policy -- 3. The cultural environment -- 4. The economic environment -- 5. The political and legal environment -- 6. Strategic planning -- 7. Marketing organization, implementation and control -- 8. Research -- 9. Market entry and expansion -- 10. Product adaptation -- 11. Export pricing -- 12. Marketing communication -- 13. Distribution management -- 14. Global product management and branding -- 15. Global services -- 16. Global logistics and materials management -- 17. Global pricing -- 18. Global promotional strategies -- 19. International marketing and the future
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| 650 |
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0 |
|a Export marketing
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| 700 |
1 |
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|a Ronkainen, Ilkka A. ,
|e author
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| 999 |
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|a 1000135149
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|