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00000cam a2200000 7i4500 |
| 001 |
0000068295 |
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20201020093000.0 |
| 008 |
100725s2009 at eng |
| 020 |
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|a 9780170137324 (pbk.)
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| 090 |
0 |
0 |
|a HF5415
|b .E859 2009
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| 245 |
1 |
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|a Essentials of marketing
|c Jane Summers ... [et al.]
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| 250 |
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|a 3rd ed
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| 260 |
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|a Australia :
|b Cengage Learning ,
|c c2009
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| 300 |
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|a xviii, 528p. :
|b ill. ;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references (p. 497) and index
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| 505 |
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|a 1. An overview of marketing -- 2. The marketing environment -- 3. Consumer decision making -- 4. Business decision-making -- 5. Segmenting and targeting markets -- 6. Market information, decision systems and marketing research -- 7. Product and service concepts -- 8. Developing and managing products -- 9. Marketing channels, logistics decisions and retailing -- 10. Integrated marketing communication -- 11. Promotion mix -- 12. Pricing concepts -- 13. Global marketing -- 14. Marketing strategy
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| 650 |
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|a Marketing
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| 700 |
1 |
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|a Summers, Jane ,
|e author
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| 999 |
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|a 1000134427
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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