Essentials of marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia :
Cengage Learning ,
c2009
|
| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xviii, 528p. : ill. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 497) and index |
| ISBN: | 9780170137324 (pbk.) |