Intergrated advertising, promotion and marketing communications

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Intergrated advertising, promotion and marketing communications

Bibliographic Details
Main Authors:	Clow, Kenneth E. (Author), Baack, Donald (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. Prentice Hall c2010
Edition:	4th ed.
Subjects:	Advertising Communication in marketing

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