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00000cam a2200000 7i4500 |
| 001 |
0000068291 |
| 008 |
100725s2010 nju eng |
| 020 |
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|a 0136079423 (pbk.)
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| 020 |
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|a 9780736019422 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .C58 2010
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| 100 |
1 |
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|a Clow, Kenneth E.
|e author
|
| 245 |
1 |
2 |
|a Intergrated advertising, promotion and marketing communications
|c Kenneth E. Clow and Donald Baack
|
| 250 |
|
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|a 4th ed.
|
| 260 |
|
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|a Upper Saddle River, N.J.
|b Prentice Hall
|c c2010
|
| 300 |
|
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|a xxi, 454 p.
|b ill. (chiefly col.)
|c 28 cm
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
1 |
|
|a Baack, Donald
|e author
|
| 999 |
|
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|a 1000135148
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|