Intergrated advertising, promotion and marketing communications
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
c2010
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxi, 454 p. ill. (chiefly col.) 28 cm |
|---|---|
| ISBN: | 0136079423 (pbk.) 9780736019422 (pbk.) |