Intergrated advertising, promotion and marketing communications
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall ,
c2010
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxi, 454 p. : ill. (chiefly col.) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0136079423 (pbk.) 9780736019422 (pbk.) |