APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2010). Intergrated advertising, promotion and marketing communications (4th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Intergrated Advertising, Promotion and Marketing Communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Intergrated Advertising, Promotion and Marketing Communications. 4th ed. Prentice Hall, 2010.