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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000068289 |
| 005 |
20161019093000.0 |
| 008 |
100725s2009 at eng |
| 020 |
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|a 9781408011508 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415
|b .D53 2009
|
| 100 |
1 |
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|a Dibb, Sally ,
|d 1963- ,
|e author
|
| 245 |
1 |
0 |
|a Marketing essentials
|c Sally Dibb and Lyndon Simkin
|
| 260 |
|
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|a Australia :
|b Cencage Learning ,
|c c2009
|
| 300 |
|
|
|a xviii, 457 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
|
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|a Offers an introduction for students on principles of marketing courses
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Marketing defined and marketing in context -- 2. Understanding markets -- 3. Developing marketing programmes
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Simkin, Lyndon ,
|e author
|
| 999 |
|
|
|a 1000135023
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|