Marketing essentials

Bibliographic Details
Main Authors:	Dibb, Sally 1963- (Author), Simkin, Lyndon (Author)
Format:	Book
Language:	English
Published:	Australia Cencage Learning c2009
Subjects:	Marketing

Description
Physical Description:	xviii, 457 p. ill. 25 cm
ISBN:	9781408011508 (pbk.)

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