Marketing essentials
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia :
Cencage Learning ,
c2009
|
| Subjects: |
| Item Description: | Offers an introduction for students on principles of marketing courses |
|---|---|
| Physical Description: | xviii, 457 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781408011508 (pbk.) |