E-business and e-commerce management : strategy, implementation, and practice

E-business and e-commerce management : strategy, implementation, and practice

Show other versions (1)
Bibliographic Details
Main Author: Chaffey, Dave , 1963- (Author)
Format: Book
Language:English
Published: Harlow, England : FT Prentice Hall , c2009
Edition:4th ed
Subjects:
Business enterprises > Computer networks
Electronic commerce
Online Access:Table of contents
Table of Contents:
  • 1. Introducing to e-business and e-commerce
  • 2. E-commerce fundamentals
  • 3. E-business infrastructure
  • 4. E-environment
  • 5. E-business strategy
  • 6. Supply chain management
  • 7. E-procurement
  • 8. E-marketing
  • 9. Customer relationship management
  • 10. Change management
  • 11. Analysis and design
  • 12. Implementation and maintenance

Similar Items