E-business and e-commerce management : strategy, implementation, and practice - Chaffey, Dave , 1963- (Harlow, England : FT Prentice Hall, 2009)
1. Introducing to e-business and e-commerce -- 2. E-commerce fundamentals -- 3. E-business infrastructure -- 4. E-environment -- 5. E-business strategy -- 6. Supply chain management -- 7. E-procurement -- 8. E-marketing -- 9. Customer relationship management -- 10. Change management -- 11. Analysis and design -- 12. Implementation and maintenance
Includes bibliographical references and index
Keywords: Business enterprises -- Computer networks; Electronic commerce