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20110214.0 |
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100725s2009 enk eng |
| 020 |
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|a 0273719602 (pbk. alk. paper)
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| 020 |
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|a 9780273719601 (pbk. alk. paper)
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| 090 |
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|a HF5548.32
|b .C472 2009
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| 100 |
1 |
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|a Chaffey, Dave ,
|d 1963- ,
|e author
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| 245 |
1 |
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|a E-business and e-commerce management :
|b strategy, implementation, and practice
|c Dave Chaffey
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| 250 |
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|a 4th ed
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| 260 |
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|a Harlow, England :
|b FT Prentice Hall ,
|c c2009
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| 300 |
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|a xxxii, 764 p. :
|b ill. (some col.) ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. Introducing to e-business and e-commerce -- 2. E-commerce fundamentals -- 3. E-business infrastructure -- 4. E-environment -- 5. E-business strategy -- 6. Supply chain management -- 7. E-procurement -- 8. E-marketing -- 9. Customer relationship management -- 10. Change management -- 11. Analysis and design -- 12. Implementation and maintenance
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| 650 |
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|a Business enterprises
|x Computer networks
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| 650 |
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|a Electronic commerce
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| 856 |
4 |
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|3 Table of contents
|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017740309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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| 999 |
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|a 1000134423
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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