Marketing public relations : a marketer's approach to public relations and social media
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Prentice Hall ,
c2010
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| Subjects: |
Table of Contents:
- 1. An introduction to marketing public relations
- 2. Marketing public relations and the marketing communications
- 3. MRP and the organization it serves
- 4. The MPR framework-objectives, target, connectors, message and measure
- 5. About the media
- 6. Non-media connectors and word-of-mouth
- 7. Building a connectors list
- 8. The press kit and press release
- 9. Selling the story
- 10. Social media
- 11. Events
- 12. Experts and interviews
- 13. Crisis management
- 14. Planning and measuring