|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000068278 |
| 005 |
20110130093000.0 |
| 008 |
100725s2010 nju eng |
| 020 |
|
|
|a 0136082998
|
| 020 |
|
|
|a 0136083005 (pbk.)
|
| 020 |
|
|
|a 9780136082996
|
| 020 |
|
|
|a 9780136083009 (pbk.)
|
| 090 |
0 |
0 |
|a HD59
|b .G486 2010
|
| 100 |
1 |
|
|a Giannini, Gaetan T. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing public relations :
|b a marketer's approach to public relations and social media
|c Gaetan T. Giannini, Jr
|
| 260 |
|
|
|a Upper Saddle River :
|b Prentice Hall ,
|c c2010
|
| 300 |
|
|
|a xxi, 291 p. :
|b ill. (chiefly col.) ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and indexes
|
| 505 |
0 |
|
|a 1. An introduction to marketing public relations -- 2. Marketing public relations and the marketing communications -- 3. MRP and the organization it serves -- 4. The MPR framework-objectives, target, connectors, message and measure -- 5. About the media -- 6. Non-media connectors and word-of-mouth -- 7. Building a connectors list -- 8. The press kit and press release -- 9. Selling the story -- 10. Social media -- 11. Events -- 12. Experts and interviews -- 13. Crisis management -- 14. Planning and measuring
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Public relations
|
| 999 |
|
|
|a 1000135025
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|