Marketing research : an applied orientation
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson ,
c2010
|
| Edition: | 6th ed. |
| Subjects: |
Table of Contents:
- 1. Introduction and early phases of marketing research
- 2. Research design formulation
- 3. Data collection, preparation, analysis, and reporting