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00000cam a2200000 7i4500 |
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0000068272 |
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20110301093000.0 |
| 008 |
100725s2010 nju eng |
| 020 |
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|a 9780136085430 (casebound : alk. paper)
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| 090 |
0 |
0 |
|a HF5415.2
|b .M29 2010
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| 100 |
1 |
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|a Malhotra, Naresh K. ,
|e author
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| 245 |
1 |
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|a Marketing research :
|b an applied orientation
|c Naresh K. Malhotra
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| 250 |
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|a 6th ed.
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| 260 |
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|a Upper Saddle River, NJ :
|b Pearson ,
|c c2010
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| 300 |
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|a vii, 897 p. ;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references (p. 834-873) and index
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| 505 |
0 |
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|a 1. Introduction and early phases of marketing research -- 2. Research design formulation -- 3. Data collection, preparation, analysis, and reporting
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| 650 |
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|a Marketing research
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| 650 |
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0 |
|a Marketing research
|x Methodology
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| 999 |
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|a 1000134987
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|