Marketing research : an applied orientation
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson ,
c2010
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: | vii, 897 p. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 834-873) and index |
| ISBN: | 9780136085430 (casebound : alk. paper) |