Malhotra, N. K. (2010). Marketing research: An applied orientation (6th ed.). Pearson.
Chicago Style (17th ed.) CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 6th ed. Upper Saddle River, NJ: Pearson, 2010.
MLA (9th ed.) CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 6th ed. Pearson, 2010.
Warning: These citations may not always be 100% accurate.