|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000068270 |
| 008 |
100725s2009 ohu eng |
| 020 |
|
|
|a 0324568622
|
| 020 |
|
|
|a 9780324568622
|
| 090 |
0 |
0 |
|a HF5821
|b .O39 2009
|
| 100 |
1 |
|
|a O'Guinn, Thomas C.
|e author
|
| 245 |
1 |
0 |
|a Advertising and integrated brand promotion
|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
|
| 250 |
|
|
|a 5th ed
|
| 260 |
|
|
|a Mason, Ohio
|b South-Western
|c c2009
|
| 300 |
|
|
|a xlii, 726 p.
|b chiefly col.
|c 29 cm
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Advertising media planning
|
| 700 |
1 |
|
|a Allen, Chris T.
|e author
|
| 700 |
1 |
|
|a Semenik, Richard J.
|e author
|
| 999 |
|
|
|a 1000134413
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|