Advertising and integrated brand promotion
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
South-Western
c2009
|
| Edition: | 5th ed |
| Subjects: |
| Physical Description: | xlii, 726 p. chiefly col. 29 cm |
|---|---|
| ISBN: | 0324568622 9780324568622 |