Advertising and integrated brand promotion
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western ,
c2009
|
| Edition: | 5th ed |
| Subjects: |
| Physical Description: | xlii, 726 p. : chiefly col. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324568622 9780324568622 |