Strategic management principle and practice
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hampshire, United Kingdom :
Cengage Learning EMEA ,
c2010
|
| Subjects: |
Table of Contents:
- 1. Overview of strategic management
- 2. Purpose
- 3. Strategic objectives
- 4. The external environment
- 5. The internal environment
- 6. Business-level strategy
- 7. Corporate-level strategy
- 8. Global-level strategy
- 9. Organizing
- 10. Managing implementation
- 11. Leadership